Gaining The Freelance Writer’s Edge By Specialising
Competition is fierce. As an online freelance writer, you need to stand out. To do that, it’s essential to be seen as an expert in your niche.
You’ve heard of writers who are coining it.
You’ve heard tell they write a few hours a day, but they make four times the amount you make. And... you’re killing yourself just trying to make ends meet.
You’ve wondered where those clients are, and why you can’t you seem to find them…
Why can’t you also have clients who are prepared to pay what you're worth?
Here’s the brutal question: is your writing worth it?
See, high paying clients are the ones who know their stuff. They are not interested in cheap.
They’re not even interested in good writing.
The kind of clients you want, know that the only kind of writer who's worth something to them, are the writers who "get" their target audience, so that the topics they write about, and the words they use, resonate with their readers, and build brand credibility.
Whenever I've pitched a high paying client, the first thing they ask if they are interested, is "what do you specialise in?"
The first thing a high paying client will ask is, "what do you specialise in?" if you say, "I write about anything" - that's you goodbye.
There is just too much competition today, and too much information available online.
When readers arrive at a website, it’s a known fact that unless the content absolutely grips them, within seconds they’ve taken flight, and off and away they go. To a competitor site.
High paying clients know this. And they know that unless a writer specializes, they are not likely to provide gripping, truly unique content that speaks to their reader’s souls.
When you specialize in a niche, you can:
- Raise your rates
- Save time
- Learn while you earn
- Use it as a draw card
Now you no longer need to:
Scrounge around looking for jobs at minimum pay, or waste time researching all sorts of niches you don’t enjoy.
You don’t need to spend time on the side learning to be an expert, because you’ll learn more the more you write, and get paid doing it.
No longer will you just be yet another writer, without anything to set you apart.
Here’s what you’ll get when you enroll in this part of Blueprint: Build a High Earning Freelance Writing Business:
- An understanding of why specialising and not generalising earns you more money
- Find out which niches are hot right now
- Find out how to pick the best niche for you
- Learn the 4 free and sure research methods of checking if your niche is profitable.
- Discover the steps to specialising when you're just starting out, and perhaps desperate to earn
- A brainstorming session to make sure you pick the right niche
- Bonus! Get a specialisation formula to really narrow it down for laser sharp focus
At the end of this short course, you will know which niche to pick, and why, so that you can earn more for every job and start building a profitable business that revolves around content.
6 Years ago, Claire started freelance writing, and evolved it into a complete business based on content, and she did it without capital. Today she still writes SEO content, but her passion is around providing marketing solutions for small business owners and freelance writers.